Fashion Details (Week 9)

Well, guys for this week entry its going to be almost the same with the previous entry (Week 8), but I'll write more further about it. This week lesson, we were presenting our group work from our last field trip. I mentioned about the fashion market level as well as fashion sector, however, today I will add the differences from each market level.  

Just to review about both fashion market level and fashion sector , our group did a market level graph and fashion sector chart.

Well, in order to list the market level of the brands, its better to include the price from each brand in order to make it more accurate and we could see more obvious the position of each brands. In this graph, we didn't think of stating the price for each brand, therefore, its a very good advice from my lecturer and we will learn from it.

As you can see in this chart, we categorized each brand into every single categories, so that it will be easier to understand which brand belongs to which categories. Unfortunately, during our field trip, we couldn't manage to go to the independent, brand concession, and Singaporean (local) stores, therefore, we only could categorized it into designer brand, global designer brand, mass market, and department store.  

This is the fashion sector chart that we did for each brand that we visited during our field trip. We categorized all brands into sportswear, activity, day, occasion, and career. For the definition of each sector, I wrote it on the previous entry which is Fashion Details (Week 8). 

On the other hand, let's talk about the differences from each market level.

Well, because we went to high-end market, mid-range market, and low-end market, therefore, I'm going to compared these 3 market levels.

High-end Market, Mid-range Market, Low-end Market

High-end Market brand : Chanel

Mid-range Market brand : Abercrombie & Fitch 

Low-end Market brand : H&M

As for high-end market, we took Chanel as an example. In case of high-end market brand, they have their own characteristic which could differ them with other brands. The characteristic is their stamped buttons and zipper. Here, as you can see in the picture, Chanel has their own button and zipper trademark which differ them with other brands, as well as the low-end market of course. On the other hand, they also use a high quality fabric, for instance, tweed. Besides talking about the garment details, the atmosphere in high-end market (Chanel) also different with those in low-end market. For instance, when you went to the high-end market, you will be guided by the staff start from you enter the store till you out from the store. 

In case for the mid-range market, the quality of either the fastener or the fabric is different with those in low-end market. For instance, when you pull the zipper from those in the low-end market, sometimes it will stuck in the middle, while in mid-range market it feels smoother. On the other hand, the way they arrange their hanger in mid-range market is more compact than the high-end market, but less compact than those in low-end market.

For H&M, the garment details are not as much as those in high-end market. For instance, as you can see in this picture, this garment has a back yoke and pleat at the back and fastened by buttons and buttonholes. For the atmosphere in the low-end market, unlike those in the high-end market, sometimes it is hard to look for staffs when we need helps. In case of clothes arrangement, they usually tend to arrange it more compact unlike those in middle or high end market.

In a nutshell, the differences of the high-end market, mid-range market, and low-end market are depends on the price of the garments itself, which means, the more expensive it is, then the more intricate the details are. This happened due to the quality of their details such as, zipper, buttons, hem finishes, fabric, press studs, etc that they used for their garments. 

Thank you for reading~!