Well, in case of fashion market level, the highest position is Haute Couture followed by high-end market, mid-range market, and lastly low-end market. On the other hand, the word "mass market" is the compilation from the low-end market all the way up to the high-end market, however, it will never goes to Haute Couture.
Comparing high-end market with low-end market, of course there will be lot of differences. For instance, high-end market has more details on the garments than those in low-end market due to price differences. In my opinion, more expensive the cost, more details it has. If we take an example, Chanel, you will see there is a stamped button on it, while others don't. Besides the garment's details, the way they arrange their cloth also have some differences. In case of high-end market, they tend to give quite a big gap between one garment with other garments due to its maintenance, while in low-end market the arrangement is quite compact without any gap in between.
Well, during our field trip lesson, we went to some stores from the high-end market down to the low-end market. Therefore, here is the list:
- High-end Market :
- Chanel
- Dolce & Gabbana
- Miu Miu
- Moschino
- Bimba Y Lola
- Y-3
- Mid-range Market:
- Guess
- COS
- Abercrombie & Fitch
- Low-end Market:
- H&M
- ZARA
For the fashion sector, there were some categorizes such as Sports, Active, Day wear, Occasion, and Career.
Meaning :
- Sportswear: outfit worn for sport.
- Active: casual and comfortable outfit usually wore after sports.
- Daywear: an outfit for casual, informal, and daily activities.
- Occasion: an outfit worn during the formal or special occasion.
- Career: an outfit worn for job or profession.
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| Sportswear |
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| Sportswear |
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| Active |
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| Active |
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| Daywear |
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| Daywear |
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| Career |
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| Career |
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| Occasion |
 |
| Occasion |
Bibliography:
1. http://www.msfabulous.com/2014/05/parsons-fashion-2014-part-three.html
2. http://www.aliexpress.com/item/Summer-Women-Work-Dress-Fashion-Celebrity-High-Slit-Bodycon-Dresses-Business-Vestidos-Office-Lady-Career-Wear/32335574192.html
3. http://www.gorgeautiful.com/how-to-mix-n-match-prints-and-textures-in-outfits/
4. http://www.fashionisers.com/fashion-news/ermanno-scervino-spring-summer-2014-rtw/
5. http://www.wholesale7.net/fall-fashion-print-color-block-zipper-fly-long-sleeve-activewear_p108793.html
6. http://fashionpulsedaily.com/tag/vpl-activewear/
7. http://www.lipsy.co.uk/features/lipsy-sport
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